Creating a brand new logo for a globally-recognized brand is no small undertaking. Team Les Fruits de Mer knew this from the start and committed to spending months in search of an original design that would be both instantly recognizable and inextricably linked to their mission and their attitude.
The process took months of long days and late nights. The team developed countless original designs—many of which were worthy in their own right—before finally developing the perfect visual metaphor for the association.
In this rare, behind-the-scenes photo essay we see the collaborative efforts of the team, and a bit of the heat that was used to forge this unique design. Photographer and association member Olivia Roudon was given unprecedented access to the team and their work space, and the amazing chance to capture the difficult birth of this astounding new logo.