Different times of day provide different light. Sometimes these differences are so strong the viewer of a photo can instantly envision the time of day the photo was taken. Of course, don’t forget that in the early morning and evening hours the light is coming from the east or west, so plan your shooting location accordingly!
Around sunrise, the light is warm and soft.
In the midday sun, light can be bright and harsh, with strong contrasts and shadows.
Evening brings a return of warm colors.